To inspire women of color to explore their infinite potential by merging beauty and technology, creating celebrations of joy, self-expression, and self-love
Beyond Radiant – Where Black Radiance ushers in a new era of beauty innovation tailored for every woman of color. Here, we celebrate diversity and empower self-expression by merging innovative technology with an array of makeup offerings designed to reflect every shade and story. Join us as we embark on this transformative journey, creating a radiant and inclusive future where you define beauty on your own terms.
We are thrilled to launch the Black Radiance AR app, the first phase in our larger ‘Beyond Radiant’ campaign.
Discover how our AR app and inspiring avatars can unlock your potential and inspire a celebration of joy, self-expression, and self-love. Step into the future with us—your most radiant self awaits.
MEET THE AVATARS
“CONTENT CREATOR”
Born into a family with a keen eye for design, The Creator was always destined to blend art with everyday life. As a teenager, she began sharing her unique fashion sketches and DIY beauty hacks on social media, quickly amassing a following fascinated by her fresh and approachable take on style. Her journey from a high school trendsetter to a respected influencer was not without challenges—she faced criticism and self-doubt, but her passion for sharing her vision remained undeterred. Today, she uses her platform to empower her audience to find their own style and promotes self-care through wellness practices that cater to both body and soul. Her story is a testament to the power of perseverance and creativity, making her a beacon of inspiration for aspiring creatives and influencers everywhere.
“THE INNOVATOR”
Growing up with a natural curiosity and an unquenchable thirst for knowledge, The Innovator was always fascinated by how things worked. From a young age, she turned her family’s kitchen into a makeshift lab, mixing spices and household items to see the reactions they created. Her passion led her to pursue a career in science, where she specialized in biotechnology, driven by a desire to develop new solutions that could improve people’s lives. During her university years, she faced numerous setbacks in her research, but each failure only fueled her determination to succeed. Now, as a leading researcher, she’s known for her pioneering techniques that blend technology with traditional methods for groundbreaking results. Her story inspires young scientists everywhere to embrace experimentation not just in the lab, but as a philosophy in all aspects of life, teaching them that the path to innovation is paved with persistence and daring explorations.
“BOSS BABE”
From the playground to the business world, The Boss Babe was always a natural leader. Her early ventures started in middle school, where she organized bake sales and community projects that not only raised funds but also brought people together. As she grew, her ambitions did too, leading her to the world of startups after college. Faced with the daunting realities of entrepreneurship—navigating investor meetings, managing teams, overcoming market challenges—she embraced each new experience as a learning opportunity. Her ability to think outside the traditional confines of business strategy quickly set her apart from her peers, earning her a reputation as a visionary in her field. Today, as the CEO of a thriving tech company, she mentors young women, encouraging them to pursue leadership roles and to never underestimate their own potential to drive change. Her journey serves as a beacon for aspiring entrepreneurs, demonstrating that with courage, creativity, and resilience, any barrier can be transformed into an opportunity for growth.
“THE CHAMP”
From an early age, The Champ found her calling on the athletic fields, where her natural agility and fierce competitive spirit set her apart from her peers. Driven by a passion for excellence and a relentless desire to improve, she dedicated countless hours to training, often before dawn and long after her teammates had left the field. Her journey was not without setbacks—battles with injuries and defeats in crucial matches tested her resolve. However, each challenge only strengthened her determination and refined her strategy. Her perseverance paid off spectacularly when she led her college team to a national championship, a victory that marked a turning point in her career. Now a professional athlete admired worldwide, The Champ uses her platform to inspire young athletes, particularly girls, to pursue their sports dreams relentlessly. Her story encourages the next generation to keep their eyes on the prize and to understand that true victory lies in the courage to continue, no matter the odds.
Step 1
Take the Quiz
Engaging quiz matches user data to specific avatars, aligning with products and desired appearance.
Step 2
Customize and choose the makeup look
Select one of four Black Radiance avatars or be matched with the avatar who aligns with your style. Enhance your avatar’s look with a variety of makeup styles featuring Black Radiance Beauty.
Step 3
Interact in AR and share
Have your avatar join your world by using your camera. Share photos & videos with your friends!
Step 4
Discover products for your avatar
Our data-driven avatar matching system guides users to products that perfectly complement their avatar’s style.