FREE Standard U.S. Shipping On All Orders over $35

Full Effect™ Mascara- Black

Regular Price $4.29 Special Price $3.99
Full Effect™ Mascara- Black is rated 4.3 out of 5 by 8.
  • y_2020, m_7, d_11, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_8
  • loc_en_US, sid_CA6436A, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_blackradiancebeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 67.43ms
  • REVIEWS, PRODUCT
Full Effect™ Mascara is a must-have to transform coarse, dry lashes with dramatic volume and definition. Formulated specially for women of color, the exclusive Soft Touch™ formula is infused with Argan Oil, Shea Butter and Aloe Vera to condition and help protect lashes from brittleness and breakage. The brush applicator is perfectly engineered to gently comb dry, curly and un-ruly lashes from root to tip, delivering instant impact on the first coat. Lashes are left dramatically maximized and protected.
Start at the base of lash and apply one coat from root to tip. Use mascara brush tip for bottom lashes. Re-apply for increased fullness.
  • Exclusive Soft Touchâ„¢ complex, specially formulated with Argan Oil, Shea Butter, and Aloe Vera for coarse or dry lashes
  • Pigment-rich formula delivers instant impact on the first coat
  • Body building brush isolates, magnifies and mega-coats each lash from root to tip
  • Conditions and helps prevent breakage
  • Ophthalmologist tested. Safe for contact lens wearers

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Water/Eau, Glycerin, Bis-PEG-12 Dimethicone Beeswax, Microcrystalline Wax/Cire microcristalline, Glyceryl Stearate, Acrylates Copolymer, Beeswax/Cire d'abeille, Polyvinyl Alcohol, Cyclopentasiloxane, Palmitic Acid, Triethanolamine, Stearic Acid, Disteardimonium Hectorite, Silica, Oleic Acid, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea Butter), Propylene Carbonate, Dimethicone Crosspolymer, Chlorphenesin, Lecithin, Trisodium EDTA, Simethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Tocopherol, Dimethiconol, Methylisothiazolinone, Iron Oxides/CI 77499
Rated 5 out of 5 by from This my favorite mascara ever it’s so good! It makes my lashes full and long, which I like. It just completes my whole makeup look and it’s also adorable. I recommend this 100% you can also use this mascara with others one to make your lashes look so good.
Date published: 2018-05-02
Rated 4 out of 5 by from I love the effect this gives my lashes! It looks stunning. And the price is stunning too. I just wish it dried down better. It doesn’t seem to last which is sad. I probably wouldn’t buy again cause I’ve found better.
Date published: 2018-07-02
Rated 3 out of 5 by from First of all - the wand is horrible. They feel like little thorns moving across your lashes. The formula itself isn’t anything to rave about either. Considering the price-it’s just okay
Date published: 2018-11-13
Rated 4 out of 5 by from Its a good mascara but then again not a wow factor because it kinda drys out fast but I still love this product because of how it separates my lashes
Date published: 2020-04-08
Rated 5 out of 5 by from This one of my favorite mascaras I keep atleast two types of mascara in my make up bag and this is definitely one of them. I would recommend.
Date published: 2018-12-02
Rated 5 out of 5 by from Extreme volume people always think I’m wearing false lashes. Stays on all day not much irritation if you forget to remove it
Date published: 2019-07-31
Rated 5 out of 5 by from I have short eye lashes. I love this product and I love how the texture and the full lash effect. Highly recommended.
Date published: 2020-05-20
Rated 3 out of 5 by from 2nd fav I love the old wand of the lengthening mascara but this is also great!
Date published: 2018-12-05
  • y_2020, m_7, d_11, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_8
  • loc_en_US, sid_CA6436A, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_blackradiancebeauty
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getReviews, 6.88ms
  • REVIEWS, PRODUCT
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 11.2ms
  • QUESTIONS, PRODUCT
  • bvseo-msg: HTTP status code of 404 was returned;